Bruno Lannes, senior partner at Bain & Company, has been appointed as a member of the advisory committee for the CEIBS-Shui On Global Branding Strategy & Fashion Industry Research Fund (2021-2023).

The fund was co-initiated by CEIBS and Shui On Management (Shanghai) Co., Ltd. (Shui On) to serve as a source of insight into the Chinese market for foreign luxury brands and a platform for Chinese brands to interact with international peers and to provide support for global researchers in the area of brand strategy and the fashion industry worldwide.

With deep expertise in Consumer Goods and Retail industries, Bruno has led numerous projects across FMCG in food, personal care and beverage sectors.  He initiated and is leading Bain’s annual China Shopper Report and China Luxury Market Study which is a reference in the industry. Bruno is a recipient of Shanghai Magnolia Silver Award which is presented annually, by the Shanghai Municipal Government, to expatriates who have significantly contributed to Shanghai's economic and social development.


In the future, the CEIBS-Shui On Global Branding Strategy & Fashion Industry Research Fund will launch a series of activities involving special events, case development and academic research, and become a platform for communication between fashion brands, a world-leading collaborative centre in support of global brand researches, and a top thinktank for studying the development of fashion brands in China and around the world.

CEIBS-Shui On Global Branding Strategy & Fashion Industry Research Fund Advisory Committee Members:

Bruno LANNES
Senior Global Partner, Bain &Company

Yan LYU
Founder, Comme Moi

Derek LEE
Managing Director of China, Ferragamo Fashion Trading (Shanghai) Ltd.

Joann CHENG
Chairman, Fosun FashionGroup, Global Partner & Vice President, Fosun Group

Jinqing CAI
President, Kering Greater China

Macy YAU
Executive Director and CEO, Kane Top Group

Nicolas GONG
China Managing Director, A.Lange& Söhne

Jenny GU
CEO, Richemont Commercial Company Limited

Xiaolei LYU
Deputy Secretary General, Shanghai Fashion Week Organizing Committee

Qionger JIANG
CEO & Artistics Director,Shang Xia Trading (Shanghai) Co., Ltd.

Cristian FERRARESE
China Managing Director, Technogym

Uma WANG
Founder, UMA WANG

Christian FODDIS
President – Asia Pacific, Ermenegildo Zegna (Hong Kong) Ltd.